BSB40820 Certificate IV in Marketing and Communication

CRICOS Code: 118992H

Qualification Status: Current

AQF Level: 4

Course Outline

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Units of Competency

This qualification includes 12 units of competency:

• 6 core units
• 6 elective units

Core Units	BSBCMM411   Make presentations
	BSBCRT412 Articulate, present and debate ideas
	BSBMKG433 Undertake marketing activities
	BSBMKG435 Analyse consumer behaviour
	BSBMKG439    Develop and apply knowledge of communications industry
	BSBWRT411    Write complex documents
Elective Units	BSBMKG431    Assess marketing opportunities
	BSBLDR413      Lead effective workplace relationships
	BSBMKG434 Promote products and services
	BSBMKG440 Apply marketing communication across a convergent industry
	BSBCRT411 Apply critical thinking to work practices
	BSBXCM401 Apply communication strategies in the workplace

Course Duration

The Certificate IV in Marketing and Communication course will be delivered face-to-face (online delivery mode now available) for 20 hours per week over 52 weeks, including term breaks.

Intake Dates

Multiple intakes every year. Please contact admin team for more information.

Pre-requisites

There are no pre-requisites for this course.

Entry Requirements

• English Language Requirement: an English language proficiency level of one of the following:
  • IELTS band score of 6.0 or equivalent, or
  • For students from assessment Level 1 countries – Mercury Institute of Victoria English Placement Test
• Academic Requirement: minimum secondary studies in your home country equivalent to an Australian Year 11
• Age Requirement: students must be a minimum age of 18 years or above at the time of course commencement
• Pre-Training Review: all learners will undertake an initial skills assessment to determine suitability for the course and student needs. The review aims to identify their training needs through questions on previous education or training, the relevance of the course and relevant experience. Determination of course suitability and additional support (if any) will be made by a qualified assessor
• Language Literacy and Numeracy (LLN): all students will be required to complete an LLN assessment prior to the commencement of the course. MIV uses LLN robot platform for the assessment. All reports, training supplements and recommendations are generated by the LLN Robot system after comparing the learner’s ACSF spiky profile to the profile of this course
• Hardware/Software requirements: for students to work on assessments, tasks and self-study all learners are expected to have access to a laptop or computer with operating system and office application like Microsoft word at their own cost. Where needed, MIV will provide access to computer labs at MIV campus

Delivery Approach

Certificate IV in Marketing and Communication is delivered face-to-face or online.

Method of Assessment

• Case studies
• Projects
• Written questions
• Observation of demonstrated skills, e.g. role play
• Presentations
• Reports

Educational Pathways

Participants will develop skills that lead to:

• BSB50620 Diploma of Marketing and Communication, or
• BSB60520 Advanced Diploma of Marketing and Communication

Employment Pathways

Job roles and titles vary across different industry sectors. Possible career outcomes relevant to this qualification include:

• Marketing Coordinator
• Marketing Officer
• Marketing Research Assistant
• Social Media Coordinator

Tuition and Application Fees

Tuition fees: 9,000 AUD

Application fee: 250 AUD (non-refundable)

Material fee: 300 AUD

Payment Schedule:

• Study period 1 (Deposit to be paid prior to being issued CoE): 2,250 AUD tuition fees, 250 AUD Application fee and 300 AUD Material fee
• Study period 2: 2,250 AUD tuition fees
• Study period 3: 2,250 AUD tuition fees
• Study period 4: 2,250 AUD tuition fees

(*Deposit for course may vary, please refer to Letter of Offer)

RPL and Credit Transfer

Mercury Institute of Victoria will offer Recognition of Prior Learning (RPL) and Credit Transfer to all students at the time of enrolment. RPL enables students who have not undertaken the unit or equivalent, but have the required knowledge and skills, to demonstrate competency for the unit in an assessment only pathway. An RPL kit is available for candidates wishing to apply for RPL and information sessions are available to support the candidates in their application.

Further Information

To apply for this course or for further information please call Mercury Institute of Victoria on 03 9654 0101 or email admissions@mercury.edu.au.